Katy Clune

Strategic Evaluation

 

STRATEGIC COMMUNICATIONS

I am trained in public relations and ethnography. By combing my expertise with thoughtful constituent interviews, I offer effective communications evaluation and consulting. Given a deep understanding of audience and priorities, even organizations with small budgets can be powerful communicators. 

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Duke University Chapel

For more than eighty years, Duke Chapel has served as a uniquely interdenominational beacon of hope and a bridge between faith and learning. Despite being the icon of Duke University, the Chapel is challenged in its ability to communicate to and engage with people of all faiths. Increased inclusiveness and engagement is key for the Chapel to continue to be relevant on campus and beyond.

In October 2016, I was hired as a strategic communications consultant on a two-month contract to conduct a communications and brand audit, and to complete in-depth interviews with key internal and external stakeholders. I delivered a set of recommendations for the Chapel that offers a road map for improving current tactics in addition to outlining the need for a top-down strategy.

 

The Scrap Exchange

The Scrap Exchange’s mission is to promote creativity, environmental awareness, and community through reuse. In August 2016, the Scrap Exchange announced its plan to develop the Reuse Arts District and National Center for Creative Reuse in the Shoppes at Lakewood, Durham, NC. 

In June 2016, I joined the board of the Scrap Exchange to chair the communications and marketing committee. Working with key staff, I have increased press coverage for the Reuse Arts District and kicked-off the process of developing the organization's first strategic communications plan. 

Ackland Art Museum, UNC-Chapel Hill

Since 1958, The Ackland Art Museum has been one of North Carolina’s most important cultural resources. The Ackland serves broad local, state, and national constituencies as a unit of the University of North Carolina at Chapel Hill.

During my second semester of graduate school, I completed a communications and brand audit as part of a funded administrative internship. By reviewing past marketing materials, I identified missing opportunities as well as underpinning messages that should be amplified. I interviewed key stakeholders and developed a comprehensive email survey. Recommendations were delivered to museum leadership, and first steps towards implementation were made in January 2015.