Katy Clune

Strategic Evaluation

 

STRATEGIC COMMUNICATIONS

I am trained in public relations and ethnography. By combing my expertise with thoughtful constituent interviews, I offer effective communications evaluation and consulting. Given a deep understanding of audience and priorities, even organizations with small budgets can be powerful communicators. 

08NC-2077-Duke-University-Chapel.jpg

Duke University Chapel

For more than eighty years, Duke Chapel has served as a uniquely interdenominational beacon of hope and a bridge between faith and learning. Despite being the icon of Duke University, the Chapel is challenged in its ability to communicate to and engage with people of all faiths. Increased inclusivity and engagement across campus is key for the Chapel to continue to be relevant on campus and beyond.

In October 2016, I was hired as a strategic communications consultant on a two-month contract to conduct a communications and brand audit, in-depth interviews with key internal and external stakeholders, and develop a broad audience survey. My findings will inform Duke Chapel’s key messaging, visual identity, and website redevelopment.
10

 

The Scrap Exchange

The Scrap Exchange’s mission is to promote creativity, environmental awareness, and community through reuse. In August 2016, the Scrap Exchange announced its plan to develop the Reuse Arts District and National Center for Creative Reuse in the Shoppes at Lakewood, Durham, NC. 

In June 2016, I was invited to join the board of the Scrap Exchange and restart a marketing and communications committee that had long been on hiatus. Recognizing the need for a comprehensive communications strategy, I’ve embarked on a brand and audience audit. Working together with staff leaders from across the organization, I’ll identify how to centralize and improve Scrap marketing despite no dedicated staff position.

Ackland Art Museum, UNC-Chapel Hill

Since 1958, The Ackland Art Museum has been one of North Carolina’s most important cultural resources. The Ackland serves broad local, state, and national constituencies as a unit of the University of North Carolina at Chapel Hill.

During my second semester of graduate school, I was invited to conduct a communications and brand audit as part of a funded administrative internship. By reviewing materials produced in the past ten years, I identified missing opportunities as well as underpinning messages that should be amplified. I conducted qualitative conversations with staff, players in the local arts community, and developed an email survey. Recommendations were delivered to museum director and director of external relations, first steps towards implementation were made in January 2015.