Strategy

I am trained in public relations and ethnography. By combing my expertise with thoughtful constituent interviews, I offer effective communications evaluation and consulting. Given a deep understanding of audience and priorities, even organizations with small budgets can be powerful communicators.

Rubenstein Arts Center

I led the brand and identity development for this new arts center at Duke University in advance of its opening in January 2018. “The Ruby” supports academic learning, artistic development, and public programs.

Duke Chapel

Despite being the icon of Duke University, the Chapel is challenged in its ability to communicate to and engage with people of all faiths. In 2016, I was hired to complete a communications and brand audit and deliver a set of recommendations for growing audience inclusivity.

Ackland Art Museum

I received funding as a graduate student to evaluate communications and marketing at UNC Chapel Hill’s art museum. I developed an email evaluation, interviewed key stateholders, and delivered recommendations to museum leadership.

“She is strategic and kind...a winning combination!”

Amanda Millay Hughes, Duke Chapel (on LinkedIn)

“The impact of her work was noticed immediately. Her creativity, discipline, and professionalism increased the visibility of our efforts.”

Scott Lindroth, Duke Arts (on LinkedIn)

Writing

Duke University

I regularly write high-profile announcements and editorial coverage for the arts at Duke, including “Duke Receives $3.75 Million to Support next Phase of the Arts” (March 2021) and a series profiling the Class of 2020, MFA in Experimental & Documentary Arts.

Our State Magazine

“Pilgrimage to Portsmouth Island” (Nov 2017)

"The World is for Sale at a Newton Flea Market" (Feb 2017)

"Asian Fusion Kitchen Brings a Taste of Laos to Morganton" (Sep 2015)

Southern Cultures

“New Faces of Tradition” with Zoe van Buren, Vol. 26, No. 1: Documentary Moment (Spring 2020)

"Home in a New Place: Making Laos in Morganton, NC," Vol. 22, No. 1: Documentary Arts (Spring 2016)

EducationNC

Investing in Internships series, spotlighting funded professional opportunities across NC (Sep 2017)

Focus on Forsyth series, spotlighting innovation in early childhood and social services sector (Jan–May 2017)

"Learning in Laos: Meeting Challenges with Innovation" (May 2016)

Everyday Heroes, EdNC's first multimedia in-depth storytelling series (Jan–Mar 2016)

The Textile Museum

Regularly wrote press releases, annual reports, and editorial features for quarterly Members’ Magazine, including:
"Inside the Artist's Studio,” "Do-it-Yourself: Design by the People," "Textiles Give Voice to D.C.'s Diverse Residents,” and "Understanding Textiles Through Their Makers.”

Hand/Eye Magazine

"A Stitch, and Cultural Healing, in Time" (Sep 2012)

"Sustaining Tradition: The Weavings of Ayako Nikamoto" (Mar 2011)

"Humanities Humanitarians" (Winter 2010)

"Interpreting Ikat in the 21st Century" (Nov 2010)

Websites & Digital Strategy

I have expertise in managing complex website development projects. I also specialize in creative digital storytelling (development and layout) and have created custom Squarespace and WordPress sites for a variety of clients.

Vision & Management

Duke Arts

Rubenstein Arts Center

Duke Arts Weekly (Editorial Email)

Duke Arts Impact Report (2019–2020)

Clients

Southern Foodways Alliance

Southern Cultures, UNC Chapel Hill

Carolina Asia Center, UNC Chapel Hill

Farmer’s Daughter Pickles & Preserves

Zora’s Craft Gallery

Design & Design Direction

I am a graphic designer with experience in publication layout, marketing, branding, and more. My direct experience means I am expert at managing print and digital design projects and skilled in delivery productive feedback.