Duke Arts Weekly

I launched this weekly Duke Arts newsletter in August 2020 to connect the arts across the university, with tangible positive impact during an academic year of remote learning and shuttered venues. This well-designed, thoughtful email features original content including staff- and student-written stories, events, opportunities, university collection highlights, compelling quotes, and more.

• Sample 1, Sample 2

• 5689 subscribers (as of Apr 19, ’21)

• 34.69% avg. opens; 3.78 avg. clicks (Feb & Mar 2021)

• Contributing factor to growth in website page views: 

• 2,123 (Sep 2017), 8,245 (Apr 2019), 28,386 (Feb 2021)