Rubenstein Arts Center Opening Strategy
I led the internal and external brand and communications strategy for the Rubenstein Arts Center at Duke in anticipation of its grand opening:
Known as “the Ruby,” a space where student, faculty, and community artists collaborate and present work
3,500+ attended grand opening
Intentional focus on internal constituents first, foundation laid for public expansion
Commemorative poster by local artist Bill Thelen.
Grand opening day. Photo by Chris Hildreth.